If you are new to internet marketing, then you probably already understand the importance of Search Engine Optimization (SEO). However, SEO can be confusing because there are so many different terms being used. In order to truly understand the meaning of SEO terms, you will want to become familiar with the major components of SEO and how they combine to form a complete plan of action for your online business. To do this, you must become aware of the different components of SEO:
There are essentially three kinds of SEO that you need for an effective on-page search strategy: technical SEO, off-page SEO, and on-page optimization. By breaking down these three components into their various parts and understanding them as these three groups, it becomes much easier to structure and execute your on-page SEO strategies. Technical SEO encompasses the various programming languages and codes that are necessary to conduct on-site search engine optimization activities. These activities include writing meta tags, optimizing HTML, designing meta tags, article submissions, directory submissions, website optimization and more. In fact, there are just so many things you can do with SEO in order to drive traffic to your site.
On-Page SEO is comprised of writing articles and blog entries, designing web pages and submitting them to directories and search engines. This part of technical seo relates to writing and implementing unique articles and writing unique pages to draw targeted visitors to your site. It includes strategies such as keyword research, optimizing content, titles and other elements, creating meta tags, back linking, building link popularity, etc. Off-Page SEO relates to the techniques you use to promote your site using different media such as posting classifieds ads, networking and bookmarking. Off-Page SEO also involves writing newsletters, blog posts, directory postings, press releases and other forms of communication. It is also important to build links from quality websites and blog sites to improve your ranking.
On-Page SEO is not only composed of writing SEO friendly content. It also includes strategies to maximize keywords, optimize images, videos and other content. On-Page SEO is an organic means of increasing your search engine rankings. On-Page SEO technical seo includes strategies such as keyword research, optimizing content, writing and posting Meta tags, creating keyword dense content, creating unique titles and other elements to improve your search engine rankings.
Off-Site SEO is composed of various techniques for improving your web site’s visibility to Search Engine spiders and other search engines like Google, Yahoo and MSN. This type of SEO consists of organic strategies like off-site optimization, SMO and PPC. This type of SEO is mainly concerned with link building techniques. This includes posting to forums, blogs, discussion boards and another web 2.0 sites, article marketing and social media.
Combining organic techniques with off-site SEO improves your overall website ranking. It is a better way to get your website seen and indexed in search engines. Off-Site SEO technical seo techniques include directory submission, forum posting, article submission and press release writing.
Combining both organic SEO strategies results in a total on-page SEO campaign. This campaign consists of off-site optimization, SMO and PPC techniques to provide you with high search engine rankings. However, the result will greatly affect your organic SEO strategy, because of the increased number of links. It is always advisable to conduct a thorough analysis and comparison between the total on-page SEO budget and total organic SEO campaign.
In a nutshell, organic SEO is a great method of promoting your business on the Internet. It does not require a large investment, and it gives you the opportunity to target potential customers who are not yet exposed to the advantages offered by online marketing. The results that you will achieve through organic SEO will far exceed the budget that you have put into it. Make sure to do the proper research about your competitors so that you will be able to make the best move. Organic SEO is certainly the best technique for an Internet marketing business.